Major map:

Marketing

Bachelor of Commerce (B.Comm.)

Learn how to get the most out of your degree and prepare for your future career.

The Bachelor of Commerce (B.Comm.) degree is a four-year direct-entry program. The first two years provide you with general business knowledge; all students take an introductory course in each of the major specializations before selecting a major in the middle of year two.

Marketing includes everything an organization does to acquire customers and maintain a relationship with them. The field of marketing includes advertising, sales, product and services design, brand management, and public relations. As a marketing major you will learn how to develop a comprehensive marketing strategy and plan, understand, and analyze consumer behaviour, and undertake market research projects.  You will develop the ability to see an organization from a customer’s or client’s perspective.

Not a USask student?

Learn more about studying marketing at USask and apply for admission.

Explore your major

Learn more about some of the required major-specific courses for this degree. View the course and program catalogue or meet with an academic advisor to understand all program requirements.

Year 1 courses

The courses listed here and in the Course and Program Catalogue are not necessarily offered each year and do not represent the totality of your requirements.

COMM 100.3 | Business Communication
COMM 101.3 | Introduction to Business
COMM 104.3 | Foundations of Business Statistics
COMM 105.3 | Introduction to Organizational Behaviour
COMM 121.3 | Business Mathematics
COMM 204.3 | Introduction to Marketing
COMM 211.3 | Human Resource Management
COMM 229.3 | Personal Financial Management

You choose
  • Two courses (6 cu) to fulfill your 100-level non-COMM elective requirement

Academic tips

What will I learn?
  • Be a business professional ready to build nations
  • Understand areas of marketing including sales, strategy, analytics, retail and digital, international and branding
  • Become an excellent communicator and possess good analytical and decision-making skills
  • The ability to understand customers' needs and translate those needs into an effective marketing strategy
  • Ability to work with a variety of different people in all areas of the organization

Gain relevant experience

Create local and global connections

Get career ready

  • Check out Edwards Career Services and meet with a career advisor to receive guidance and access resources related to achieving your career goals
  • View the Edwards School of Business tab within CareerLink to review resources and the calendar of career events as well as part-time summer and job postings
  • Build an amazing resume and prepare for upcoming interviews with Edwards Skills First
  • Take a career assessment to learn more about your strengths, personality, interests, and values
  • Develop your LinkedIn profile to begin building your professional brand
  • If you are new to Canada, participate in the Edwards International Career Development Program. Information will be emailed to eligible students in November
  • Access USask Career Services for additional support with career exploration and job search
Featured courses

Explore your major

Learn more about some of the required major-specific courses for this degree. View the course and program catalogue or meet with an academic advisor to understand all program requirements.

Year 2 courses

The courses listed here and in the Course and Program Catalogue are not necessarily offered each year and do not represent the totality of your requirements.

COMM 201.3 | Introduction to Financial Accounting
COMM 203.3 | Introduction to Finance
COMM 205.3 | Introduction to Operations Management
COMM 207.3 | Statistics for Business Decisions
COMM 210.3 | Introduction to Managerial Accounting
COMM 213.3 | Management Information Systems
ECON 111.3 | Introductory Microeconomics
ECON 114.3 | Introductory Macroeconomics

You choose
  • Two courses (6 cu) to fulfill your non-COMM elective requirements

Year 3 courses

The courses listed here and in the Course and Program Catalogue are not necessarily offered each year and do not represent the totality of your requirements.

COMM 304.3 | Introduction to Business Law
COMM 306.3 | Ethics and Strategic Decision Making
COMM 340.3 | Introduction to International Business
COMM 347.3 | Indigenous Business in Canada
COMM 352.3 | Marketing Strategy
COMM 354.3 | Consumer Behaviour
COMM 357.3 | Marketing Research

You choose
  • One course (3 cu) from any level non-COMM elective OR 300-level or higher COMM elective
  • Two courses (6 cu) as free senior electives (200-level or higher non-COMM OR 300-level or higher COMM)

Academic tips

Add to your major

Choose from a variety of options to complement your major.

Gain relevant experience

Create local and global connections

Get career ready

USask Student Competencies

USask Student Competencies are the knowledge, skills, and attributes developed and leveraged to achieve success in your learning and work:

  • Engaging in our intercultural society
  • Nuturing successful relationships
  • Leveraging technology
  • Adaptive design and problem solving
  • Communicating meaningfully
  • Cultivating well-being

Explore your major

Learn more about some of the required major-specific courses for this degree. View the course and program catalogue or meet with an academic advisor to understand all program requirements.

Final year courses

The courses listed here and in the Course and Program Catalogue are not necessarily offered each year and do not represent the totality of your requirements.

COMM 401.3 | Business Strategy
COMM 447.3 | Entrepreneurship and Venture Development
COMM 473.3 | Advanced Marketing Strategy

You choose
  • Three courses (9 cu) from the Marketing Major Electives
  • Four courses (12 cu) as free senior electives (200-level or higher non-COMM OR 300-level or higher COMM)

Apply to graduate

Academic tips

Consider applying to a graduate program
Find a program

Gain relevant experience

Create local and global connections

Get career ready

USask Student Competencies

USask Student Competencies are the knowledge, skills, and attributes developed and leveraged to achieve success in your learning and work:

  • Engaging in our intercultural society
  • Nuturing successful relationships
  • Leveraging technology
  • Adaptive design and problem solving
  • Communicating meaningfully
  • Cultivating well-being

Possible destinations

People with a marketing degree take their knowledge and skills into many different industries and occupations. Note that some of the career paths listed here require further education and training.

USask alumni career paths

  • Advertising Consultant
  • Business Associate
  • Business Development Specialist
  • Client Success Manager
  • Content Manager
  • Corporate Communications Coordinator
  • Digital Marketing Consultant
  • Ecommerce Consultant
  • Event Producer
  • Financial Public Relations Associate
  • Market Research Specialist
  • Marketing & Design Assistant
  • Marketing Analyst
  • Marketing Campaign Coordinator
  • Marketing Services Strategist
  • Marketing, Events, & Communications Coordinator
  • Media Strategist
  • Product Marketing Manager
  • Program Manager
  • Solutions Analyst
  • Volunteer & Public Relations Coordinator

The opportunity to work on real projects for real businesses in the community in my upper-level marketing classes gave a major advantage in applying for future jobs. Not only did they look great on my resume, the real-world problem-solving and critical thinking I did during my degree made me feel much more prepared for taking on any challenging jobs after my graduation.

—Tanner, Bachelor of Commerce '18 in marketing 

Where do USask alumni work?

  • Blue Moose Media
  • Business Development Bank of Canada
  • Cameco
  • Canpotex
  • Cervus Equipment
  • City of Saskatoon
  • Farm Credit Canada
  • Gabriel Dumont Institute
  • Greater Saskatoon Chamber of Commerce
  • International Road Dynamics
  • ISNetworld
  • LMNO Consulting
  • Nutrien
  • Rawlco Radio
  • Rivercity Innovations
  • SalonScale
  • Saskatchewan Blue Cross
  • Saskatchewan Health Authority
  • Saskatchewan Indian Gaming Authority
  • Saskatchewan Roughrider Foundation
  • SaskTel
  • Service Canada
  • Shopify
  • Vendasta
  • Westcap Mgt. Ltd.

Recent graduates with a bachelor of commerce degree in marketing earn, on average, $53,526 (Edwards School of Business B.Comm. 2023 Employment Statistics).

"My time in the Bachelor of Commerce program was extremely valuable in learning both the knowledge through classes, as well as the practical and hands-on experience through the Co-operative Education Program. The marketing professors at Edwards School of Business provided me with the skills and tools to later obtain a sports marketing position in my home province of Saskatchewan. I recommend students take the time to get involved in their program and take advantage of the many opportunities outside of academics for a well-rounded university experience."

—Breanne, Bachelor of Commerce '16 in marketing

"I chose marketing because I wanted a career where every day is exciting and a new challenge. The program allowed me to decide where I want to take my future. The hands-on experience I gained allowed me to set myself apart from other students when applying for future jobs."

—Brittney, third-year marketing student

"If you're looking to brand yourself as a future thinker, keeping up to date with all the rage, and love building a network across every sector then marketing is the place for you!"

—Siddharth, Bachelor of Commerce '16 in marketing